The ya es hora ¡Ciudadanía! Campaign was born of the pro-immigrant marches of 2006. To translate the mass momentum into action, the goal was simple - to inform, educate and motivate the millions of eligible legal permanent residents to apply for U.S. Citizenship. Over 400 organizations nationwide contributed to ya es hora's success in surpassing its lofty goal of motivating over 1,000,000 legal permanent residents to apply for U.S. citizenship. Approximately 1.4 million people applied by the end of Fiscal Year 2007.

Today, the campaign continues to engage eligible legal permanent residents in the naturalization process to become US citizens. By becoming US citizens, Latinos can fully participate in the American democratic process.